Instagram continues to break social media barriers. What was once seen as nothing more than just a photo dump turned out to be a marketing gem.
Come to think of it, the creation of Instagram was actually a stroke of genius. Think about it. Humans are visual creatures. This means that it was bound to catch anyone’s attention right from the start. Now, add a strong marketing potential into the mix and you’ve got brands running around, finding ways to use the tool to their advantage.
Here are some brands that have managed to get ahead of everyone else in this social media race:
It would probably come as a surprise to you if we told you that a lot of social media posts out there do not really cater to a human audience. Yup, even if the specific social media channel used to publish the piece of content is 100% human, a lot of brands make the mistake of thinking about non-human things – algorithms, keywords placement, and keyword density, among other things. They forget that for their content to work, it’s not just about making sure it’s easily searchable. They also have to make sure that once found, any human would stay and read it all throughout, and possibly, follow the call-to-action presented.
So how do you make sure your social media posts are meant for humans?
Yes, content marketing could be the best thing to ever happen to your brand. But that doesn’t mean it’s all rainbows and unicorns. The rewards can be amazing, but that comes with a price.
This is exactly why content rookies and first-time business owners and brand ambassadors have to understand the ins and outs of content marketing. This means knowing not just the good side of it, but the dark, scary corners as well.
It’s every social media manager’s nightmare, seeing comments that are completely irrelevant (and inappropriate) popping up on top of the comment thread. Situations like these send social media managers scrambling around to do some damage control, but doing this over and over can be quite stressful, especially if your posts are going viral.
Well, YouTube has heard every social media and content manager’s plea. With their comment moderation tools, you can finally get rid of those irrelevant comments and highlight those that matter the most.