In the world of digital marketing, it’s not just about what you do. It’s also about who you know. And if you want your campaigns to go far, getting connected with influencers is the best way to do it.
Here’s the thing, though. Influencers are like the royalty of the online world. Can you imagine yourself simply walking up to the queen and asking her to have tea with you? Of course not!
The same is true when it comes to online influencers. For you to take advantage of the reach, exposure and additional learnings that they can bring you, you have to establish a form of relationship with them first.
Social media and digital technology in general have made it possible to spread information around more efficiently. In the past, people waited for the newspaper to be delivered to their doorstep to find out what’s happening all over the world. They wait for the evening news. And if anything is urgent enough, there are a few emergency news breaks mid-day.
Today, however, there’s no room for waiting. You get the news flash the moment it happens. No need to run to the door to get the morning paper. No need to turn the TV on. All you need to do is pull out your smartphone, and voila! You have every single thing that’s happening all around the globe, from the unrest brewing in a distant country, to what Prince Harry had for breakfast.
But this also poses such a huge risk. Knowing that it’s so easy for people to put content out there also means that news are not being controlled as much as needed. And this has resulted into fake news being easily spread around.
Since your content strategy probably involves curating content that’s already online, how do you make sure you choose nothing less than authentic news? How do you maintain content integrity and credibility?
People may tell you that each person is a unique being. But at the end of the day, there will always be a few decisions made that are based on what everyone else around is doing.
This much can be said when it comes to buying decisions. And this is why marketers and business owners should start giving social proof more weight.
Research has been done. Markets have been observed. Consumers have been asked. And with all the data gathering efforts, it seems that the answer is the same. Personalization does wonders for any marketing campaign.
Especially when it comes to content, personalization has a different effect on its audience. In fact, a market research firm called Gartner predicts that by next year, businesses who have taken extra measures to personalize their campaigns will easily outsell businesses that did not by up to 20%.