Research has been done. Markets have been observed. Consumers have been asked. And with all the data gathering efforts, it seems that the answer is the same. Personalization does wonders for any marketing campaign.
Especially when it comes to content, personalization has a different effect on its audience. In fact, a market research firm called Gartner predicts that by next year, businesses who have taken extra measures to personalize their campaigns will easily outsell businesses that did not by up to 20%.
You’ve heard tons of advice on how to make your blog posts more compelling. But do any of these guidelines look at who your audiences are and how they think?
This is why psychology has to fit into your writing formula somehow. It’s not just about delivering facts or sharing information. It has to be about doing so in a way that your audiences would be most receptive. After all, what good is information if it will be misunderstood, or even worse, ignored?
So if you really want your blog to stand out and be noticed, here are psychology-based tips you should apply:
It would probably come as a surprise to you if we told you that a lot of social media posts out there do not really cater to a human audience. Yup, even if the specific social media channel used to publish the piece of content is 100% human, a lot of brands make the mistake of thinking about non-human things – algorithms, keywords placement, and keyword density, among other things. They forget that for their content to work, it’s not just about making sure it’s easily searchable. They also have to make sure that once found, any human would stay and read it all throughout, and possibly, follow the call-to-action presented.
So how do you make sure your social media posts are meant for humans?
“Keyword” has always been a relevant term when it comes to content. But times are a-changing and processes are shifting. Even Google has changed their algorithms plenty of times in the past years. So if this is the case, does it mean that keywords do not matter as much anymore?
Simple answer to the question will be yes.