You’ve heard tons of advice on how to make your blog posts more compelling. But do any of these guidelines look at who your audiences are and how they think?
This is why psychology has to fit into your writing formula somehow. It’s not just about delivering facts or sharing information. It has to be about doing so in a way that your audiences would be most receptive. After all, what good is information if it will be misunderstood, or even worse, ignored?
So if you really want your blog to stand out and be noticed, here are psychology-based tips you should apply:
1. Use words that elicits emotions.
At this point, you’re probably rolling your eyes, saying that you’ve heard this all before. But do you actually know the difference between words that actually push emotions out of the person reading what you wrote, as opposed to merely describing the emotions you’re hoping to elicit?
Using words like “angry” or “sad” are words used to describe emotions. However, this does not mean that using these words will make your audience feel the anger or sadness. Try to use words like “treachery” or “cruelty”, and you may push your readers to start feeling that anger. Say “heartbreaking” or “breakdown”, and some of your audiences may start to tear up.
2. Tell a story.
Sometimes, a story makes all the difference between empty seats and a standing ovation. Remember those textbooks you used to have in school? Boring, right? These books drone on and on and on, jumping from one topic to another without any climax or happy ending. Don’t make your blog end up like a textbook.
Yes, you have information to share. But don’t just dish out information without adding a little bit of drama into it. Have a clear beginning, middle and end. If possible, relate the concepts you’re presenting with real life. This makes it easier for your audience to understand and appreciate what you’re telling them. This is how the human brain works. It’s exactly why people enjoy a good book, a good movie, or a good TV drama.
3. Keep it simple.
The more data being processed, the more energy is used. This is why people often choose the simple over the complicated. This much is evident on how a lot of people often give simple answers to complex questions.
Now, this fact can be applicable to both you and your reader.
The longer and more complicated your sentences are, the more you stain your brain as you put things together. The more info you’ll have to proofread, too. Because of this, you get tired as a writer. You lose the chance to deliver something greater because you have pushed your brain to the limit.
As for your readers, the same thing happens. The longer the sentences and the deeper the words, the harder it is for them to swallow your message. They will either read your post but not understand anything, or they will abandon the page altogether.
4. Use positive framing.
Framing is a term used to describe how you present things. And as you probably know by now, humans tend to shy away from anything negative. This is exactly why ads don’t say “Don’t drink too much”. Instead, they say “Drink responsibly”.
Okay, it’s impossible not to use any form of negative statement. But you can probably lessen its occurrence. Remember that more brainpower is used when processing negative frames. This means that the impact of your message is also easily lost.
Here are a few examples on how you can turn negative frames into positive ones:
NEGATIVE: This platform will not disrupt your daily routine.
POSITIVE: This platform seamlessly fits into your daily routine.
NEGATIVE: Don’t use negative framing on your blogs.
POSITIVE: Use positive framing on your blogs.
5. Use concrete mental images.
Humans are very visual creatures. When they see words, they would still have to think about how to understand what has been said. But when it comes to mental images, the meaning is automatically there. This is why it is important to use imagery in your blog posts.
Add images as you see fit. This will help your readers visualize what you are talking about. But what about intangible concepts? How do you create clear imagery for that?
This is where metaphors come in. As powerful as a lion’s roar. Reliable like the sun coming up every morning. Through these relationships, you can easily add a visual factor into your usual words.
Your blog is written for humans, so it only makes sense that you have to understand how humans think and react, too. Don’t waste your time (and your audiences’ time) sending a message that won’t be received well. Apply these psychology- based tips and see how differently your audiences will start to engage with your posts.